VOY STUDIO
5 MARCH 2020
Nation as in quiet morning. Old tradition exists at the edge of Asia, in Korea. It is the value in time that Koreans carry away for a long time.
It has evolved in time along with modernism.
Hats signaled social ranking in old Korea. The caste system is obviously long gone, but the significance and love of headwear is very much still there. As such, a hat in Korea embodies both the past and the present—it’s the perfect instance of how the traditional can be reinterpreted and reborn as a trend.
GAT: A traditional Korean hat. The shape and material of the gat were once key factors in determining one’s social standing, and how its form shifts over time adds distinctive appeal.
Worn by aristocrats in old Korea, JUNGJAKWAN represented not only dignity
but also, comfort.
Noble ladies wore JOKDOORI, and the precious stones and metals used to decorate the hat indicated their husbands’ standings within the hierarchy.
GALMO is the name for rain covers for hats such as a Gat, esteemed for its unique silhouette.
UHSAHWA refers to jewelry made of paper flowers, which kings bestowed upon those who pased the national civil service exams known as Gwageo. Notice the various colors and shapes.
Simple lines of a Gat, and the volumes they create, amplify femininity and create a mystifying mood.
Brand | MAGAZINE |
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Product Summary | Remaining faithful to the traditional resonates now. |
Price | EDITORIAL |
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