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THE VALUE OF LEARNING FROM AND BUILDING ON THE OLD 

Remaining faithful to the traditional resonates now. 

VOY STUDIO
5 MARCH 2020

Nation as in quiet morning. Old tradition exists at the edge of Asia, in Korea. It is the value in time that Koreans carry away for a long time. 

It has evolved in time along with modernism.

Hats signaled social ranking in old Korea. The caste system is obviously long gone, but the significance and love of headwear is very much still there. As such, a hat in Korea embodies both the past and the present—it’s the perfect instance of how the traditional can be reinterpreted and reborn as a trend. 

Sleeveless Blazer, Wide Pants DOUCAN
Layered Skirts ROMANCHIC
Inner Bustier MILLOGREM

GAT: A traditional Korean hat. The shape and material of the gat were once key factors in determining one’s social standing, and how its form shifts over time adds distinctive appeal. 

Sleeveless Blazer, Wide Pants DOUCAN
Layered Skirts ROMANCHIC
Inner Bustier MILLOGREM
Unique Silhouette Blouse ROMANCHIC
Printed Ruffle Skirt HAGAHI

Worn by aristocrats in old Korea, JUNGJAKWAN represented not only dignity 

but also, comfort. 

Stripe Blazer, Layered Stripe Shorts ROMANCHIC
Layered Pants MILLOGREM
Feminine Mood Double Jacket ROMANCHIC

Noble ladies wore JOKDOORI, and the precious stones and metals used to decorate the hat indicated their husbands’ standings within the hierarchy. 

Tatan Check Pattern Jacket ROMANCHIC
Slim Fit White Over-Shoulder Jacket, White Mini Skirt INSTANTFUNK
Orange Ruffle Skirt MILLOGREM

GALMO is the name for rain covers for hats such as a Gat, esteemed for its unique silhouette. 

Feminine Pattern Jacket ROMANCHIC
Pants with Side Trim MILLOGREM

UHSAHWA refers to jewelry made of paper flowers, which kings bestowed upon those who pased the national civil service exams known as Gwageo. Notice the various colors and shapes. 

Squared Neck Dress INSTANTFUNK
Pattern Ruffle Skirt J KOO
Jacket with Romantic Tassle Details, Buttoned Pants ROMANCHIC
Jacket with Romantic Tassle Details, Buttoned Pants ROMANCHIC

Simple lines of a Gat, and the volumes they create, amplify femininity and create a mystifying mood. 

Photography : Gunsang Park
Styling : Dahee Choi
Editor : Seoyoung Yeo
Photography Assistant : Gyeongbin Song , Haewon Lee
Hair : Eunhye Jo
Makeup : Minji Kim
Model : Huiwon Kim
기본 정보
Brand STUDIO
Product Summary Traditional as a new trend
Price EDITORIAL
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